World Literary Cafe & Book Marketing

Okay, so that title of this post is pretty tongue-in-cheek, right? I give a lot of credit to the male members of WLC site. They have not complained about the name, which, until today, was WoMen's Literary Cafe. Our name included men, of course, but it probably felt a little biased. In honor of our male members, the community formerly known as WoMen's Literary Cafe is now World Literary Cafe!

Please be patient while we change the old name to the new, and from time to time you'll see the look and feel of the site change a bit, but the items you are used to using–the forum buttons, for example, while they may change form, their locations will remain the same, and if they are going to change, we'll notify you via our newsletter, so be sure to sign up (we never spam).

Now, what you really want to know
How The Heck Can You Sell Your Books? Read on…

As you know, a writer’s life is rarely really just a writing life. The typical writer might also have a full-time job, a family, volunteer efforts—a plethora of other activities other than writing. My life is a little like a constant tornado whirling around me—and I’m the eye of the storm.

I’m asked quite often what it really takes to sell books. I’d like to not only cover what it takes to sell books, but also what it takes to maintain your sales—and your writing.  

The most important thing that one can do is to start with a good product—a well written, professionally edited, and professionally covered book (or ebook). Once you’ve achieved that, then you are standing in the middle of a crowd of over 1.5 million other writers. Get your marketing hat on, because the next leg of your journey is an uphill one, and you’ll need the strength of many people behind you.

Next on your agenda is a branding and a marketing plan. Branding and marketing go hand in hand. A marketing plan is your plan of attack to get your books noticed, and it must be ever-present. Think of McDonald’s versus Arby’s—which fast food restaurant comes to mind when you’re hungry and need a drive-thru? Of course it’s McDonalds, they’re everywhere; billboards, print media, radio, television. Everyone my age (ahem) probably remembers this—take a deep breath— twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun. One long word, and if you said it fast enough, you won a Big Mac. Yup, I won, even had a t-shirt with the very long word on it.

Where should you market? Social media, print ads, online ads, and blog tours. If you can think of a place where you might be found, you should be there, and there are many ways to get noticed that cost almost nothing, but they do take hard work. Magazines and blogs, for example, accept short stories and articles, but they must be well thought out and well written.

How else can you get that presence? Give back, give often, and give genuinely.

The beauty of cross promotion is that the venues for this are endless. Avid readers read many books each month, some, each week. What better way to help a friend than to refer their books? When you shout, “Read my book!” many turn a deaf ear, but everyone loves to hear, “I recently read….” or “My friend wrote a book. I haven’t read it yet, but it sounds great. It’s called…” Readers will respect you for not being self-serving, your friend will benefit, and even though you didn’t sell your book, what goes around comes around. Karma is a great equalizer (yes, I say this often, and I believe in it).

Never worry about competition, or being the one who sells the most. As for competition, writing is not a competitive sport. Others will try to copy your means—heck people take my exact tweets and duplicate them. That’s cool—someone said to me recently that copycats are the greatest form of flattery. It’s true, I just never understand the desire to strike away from the crowd instead of joining them. I find joy from seeing others succeed, and even greater joy from watching them pay-it-forward. I invite the literary community to join us under our community umbrella.

Marketing is a full-time job, and there’s no magic bullet. You could sell 5000 books this month and two books the next. Remember this on your climb up the ladder: Fame is short lived, friendship is eternal. I strive for the friendships. When I’m old and (even more) gray, any modicum of fame will be long forgotten, but friends will be by my side, telling me it’s okay to move toward that big computer keyboard in the sky.

So, how can you sell your books? What will it take, and how hard is it to get there? Establish a presence. Join a community that will help you reach your potential, and plan on working hard. We all have the opportunity to learn and grow on a daily basis. This marketing life, this writing life, can be a lonely path. It doesn’t have to be. WLC is here for you.  

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Melissa Foster is the award-winning author of three International bestselling novels, Megan's Way, Chasing Amanda, and Come Back to Me. She has also been published in Indie Chicks, an anthology. She is the founder of the Women's Nest, a social and support community for women, and the World Literary Cafe, a cross-promotional site for authors, reviewers, bloggers, and readers. She is also the founder of Fostering Success, paying it forwared with author education. Melissa is currently collaborating in the film production of Megan's Way.